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Harborz Co.

Export One,
Earn for Three

The age of users and modern standards prompt Iran to diversify the types and models of cars

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While a majority of the Iranian auto manufacturers are gathered in western suburbs of Tehran, there is one auto manufacturer that has chosen to be based in the free trade zone of Kish Island. Kish Khodro Co. does not draw on a decade-long background in car production. It is rather a new experience in producing cars close to international waters plus all the facilities promised by the FTZs.
Iran International interviewed Kish Khodro managing director Mohammad Saffari Kermani to find out about the challenges and partnerships that this new comer of the Iranian auto industry has gone through. Excerpts:

Establishment: Kish Khodro company was established based on a number of reasons: A shortage of cars on the market which is still felt, the lack of a vehicle which would conform with modern standards on the Iranian market, an obvious difference between supply and demand on the car market, lack of variety in terms of the age of users, and the lucrative market of cars in Iran.
This is while the main objective for the company was to make a car with the potential of being exported to international markets. The company was set up in Kish Free Zone, where the industries are required to export at a value equal to the foreign exchange they use. This venture had never been experienced by an Iranian auto manufacturer.

Status in FTZ: We, in Kish Free Trade Zone, have no relations with the government in terms of quotas, rents, etc. The only determinants of the market are supply and demand which is the right way to do it. Contrary to other free trade zones in the world, expenses here are very high and this has a direct impact on final prices. Kish Khodro earns its foreign exchange needs only from exports. This is while it can only offer products on the domestic market equal to the value added it gets on the commodity, and the rest must be exported.

Exports: Kish Khodro has no difficulty with exporting its cars, since the products have received a good welcome in a couple of exhibitions we have participated recently. In the recent years, much progress has been made in manufacturing auto parts in Iran and we have also benefited from this progress. But in four months, we are supposed to receive “industrial auto parts” which are exportable.
The Persian Gulf countries are potentially very good markets for our cars. CIS is also a good market, but since we cannot produce cars without air-conditioners, we may not be able to export to those countries.

Economical?: It is said that making automobiles is not “economical” in our country. I believe it is not economical at the current production capacity. As compared with foreign countries, the production of cars can be done here with minimum costs. As described by UNIDO, the needed investment for production of each car is about $5,000. The costs here are no more than this, and in the meantime, under certain circumstances we are able to replace our cars with a new type each year. However, we cannot produce auto engines in Iran, neither can many large auto-making companies like Daewoo. The main reason is that manufacturing engines is not economical for many companies.

At the Plant: In Kish Khodro, 67% of a car is made domestically and by exporting each car, the needed foreign exchange for three cars are earned. The capacity is now 5,000 vehicles per year and this can be upgraded to 13,000 if the factory works 24 hours a day.
We will produce two new automobiles in the future. The first is a sport car, Tiz 2, which is planned to be on the market as of April 2001. Another is Sinad which is now in the designing phase, and its production will commence as of the end of 2001 or early 2002. Major agreements to purchase the parts of these cars have been reached, and for the engine a contract has been signed with Renault Company.
The major concern for us has been getting a good engine from a well-known company and passing the tests. We get our engines from Renault which is the fourth biggest car making company, producing over 2.5 million passenger cars per year, and has 33% of shares of Volvo and has acquired the entire Nissan.

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