Born in Tehran in
1956, Ali Akbar Taheri obtained his bachelors degree in economics. He then got an
MBA in England and is pursuing his higher education for the doctorate degree of strategic
management. He has served in different industrial and managerial capacities before coming
to his present position: Sapco managing director.
Taking into account the undeniable growth and significant role of local parts
manufacturers and suppliers in the Iranian auto industry, Iran International interviewed
Taheri on various topics. Excerpts:
How do you
evaluate the current status of auto industry in Iran?
The history of auto making in
Iran can be divided into various eras, but the most significant era started in March 1994,
the pioneer of which was Iran Khodro company which laid the foundations of auto
making within the Iranian industry. Before this period started, the industry was
evolving and the main task was just assembling the auto parts which used to be
designed and manufactured outside the country, and not designing, manufacturing and
exporting of automobiles.
The first practice for local manufacturing was Paykan and then the experience was
used to make Peugeot 405 cars. The project of new Paykan (X7) cars is an
indication of a movement to launch designing and manufacturing of parts domestically.
Please comment on
Sapcos background and activities.
An important link in the
production chain is procuring the auto parts, which is the responsibility of Sapco. At
first, in 1994, Sapco was set up as the main core for supplying local auto parts and with
the growing trend of localization in auto parts production, a main part of the activity
came under the control of Sapco. In early 2000, it was decided that Sapco should be
responsible for all procurement activities of auto parts, which is now the most
significant role of Sapco.
At first about 120 auto parts manufacturers were covered by Sapco. That production chain
was not satisfactorily organized. Now about 550 parts manufacturers supply auto parts to
Sapco. These were selected after assessment of the qualifications of about 4,000
manufacturers.
What measures are
being adopted by the company to penetrate the international markets?
Two major elements are involved
in exporting auto parts or services to international markets: the first is to
acquire necessary capabilities to offer high quality products, and the second is providing
foreign exchange needs. The program we adopted for exporting parts, was at a value of $19
m. We have now on our agenda both providing parts to domestic auto industry and exporting
products to other countries.
How do you refer
to Sapcos share in foreign exchange balance in contracts?
The foreign exchange balance is
discussed for each individual contract signed for a specific type of car. For example,
regarding Peugeot 206, we should export parts to France on the basis of foreign exchange
equivalent. At the same time, Sapco provides parts to Iran Khodro Diesel for minibuses,
buses and trucks which are from Mercedes group.
Regarding Peugeot 206 cars, Sapco attempts to establish a direct relationship between
domestic parts manufacturers and Peugeot manufacturers. This takes some time. Such a
relationship may be in form of an engineering or a joint venture contract. The foreign
exchange needed for producing a Peugeot 206 is about $6,000. But this has not been
finalized yet.
What is your
comment vis-à-vis the increasing cons and pros about the import of foreign car brands?
If we open the doors to foreign
automobiles, the opportunities for domestic investment in this industry would be lost. The
Iranian auto industry is now at a position that the foreign manufacturers are ready to
enter into joint ventures with it, and this shows that the conditions prevailing in the
Iranian auto industry is suitable for that cooperation. Moreover, auto industry has
created 400,000 job opportunities both in upstream and downstream sectors.