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PROTECT ENDANGERED SPECIES

In the attempt to satisfy the world’
sever-increasing demand for energy,
it’s easy for companies to overlook
the importance of plants and animals.
But ignoring endangered species
can be very costly. Lasting
environmental damage and public
outrage are the real business
consequences of forgetting the
small and vulnerable.

Shell works hard to discover new sources of energy.
But, we also work hard to see the world doesn’t suffer in
the process. If we’re exploring for oil and gas reserves in
environmentally sensitive regions, we consult widely with
the different local and global interest groups to ensure that
bio-diversity in each location is preserved. We’re also
trying to encourage these bodies to stay involved throughout
the process and monitor our progress so that, together,
we can review and improve the ways in which we work.
It’s all part of our commitment to sustainable development,
balancing economic progress with environmental
care and social responsibility. Because we believe that,
even when times are tough, supporting the best interests
of the world is in our own best interest.

(Each Shell company is a separate and distinct entity. In this advertisement, the words ’’Shell’’, ’’we’’, ’’us’’ and ’’our’’ refer, in some places, to the Royal Dutch/Shell Group as a whole, and in others to an individual Shell company or companies, where no useful purpose is served by identifying the specific company or companies.)