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Sorry,
I Want to Cancel
Empty planes, empty hotels and empty conference halls indicate a
serious threat to global economy and tourism industry.
Those people who refer to September 11th as the day the world changed may be right. As
the after-shocks of terrorist attacks on America continue, airlines, hotels, conference
organizers and travel companies face inescapable hard times.
As airlines struggle to repair schedules and
to fill empty aircraft, hotels are contemplating vacant rooms and silent bars.
Tehran Is Not Alone: Iran is blessed with a unique wealth of
archeological, environmental and historical gems. Having exerted months-long efforts to
promote 2001: Year of Visiting Iran, also concurrent with the Year of
Dialogue among Civilizations, Iranian authorities were expecting a boost in the
countrys tourism industry. But that seems to be close to impossible. Tehran,
however, is not the only city that experiences cancelled reservations and conferences. In
New York, Boston, San Francisco and even Las Vegas, occupancy has fallen by around 40%.
Hotels are reportedly half-empty in London, Paris and Tokyo.
Shrinking Business: Paris misses around 2 million American
tourists that visit the city each year, helping tourism to support 15% of the citys
jobs. In Britain, the effects are being felt along the familiar tourist routes traveled by
foreigners and visitor numbers are expected to fall 25% below normal for the rest of the
year. Also in Germany, attendances for the first days of Munichs Oktoberfest were
30% down on last year. Australias tourist industry, approaching its peak season,
reports foreign bookings down 25%. Back in America an already troubled Pacific cruise line
has suspended operations and one online travel agency has closed down for lack of
business.
The World Travel and Tourism Council talked this week of a 30% drop in global
travel-industry revenues where the fall will be between 10%-20% over the next 12 months
for America and less for Europe and Asia.
| Despite incredible potentials, Irans
already-struggling tourism industry suffers the deep impacts of September 11th. |
Little Big Airlines: Representing major airlines,
IATA forecasts that international air travel for the second half of this year could be
down by 16%. Airlines are in every sense in the front line and they have announced more
than 100,000 job losses in America and Europe as they shrink. By the end of September,
airlines in America lost $4.7 billion as a result the terrorist attacks.
Following the American carriers, other airlines are taking similar measures. Air Canada
cut capacity by 20%, Alitalia cut 4,000 jobs, Swissair announced 3,000 lay-offs and
British Airways plans to prune its European network drastically.
A Taxi Ride from Recession: The worlds hotels are only a taxi ride
away from recession in air travel. September is normally a big month for business
conventions and October is the peak month for hotels and business cities. But relying on
their relative financial strength, hotels have more room for maneuver now. They are
already reportedly offering discounts of up to 50% in big American cities. For the next
few months, the travel industry, like the rest of the world, will have to hold its breath.
Sorry, I Want to Cancel: Fears of further attacks also threaten business conferences and
conventions. The end of business conferences has often been predicted, but it has never
felt closer than now. Since the attacks on September 11th, more than 60 international conferences have been cancelled. Once, the
conference business seemed threatened by telephony, video-conferencing and the Internet,
that were all supposed to make face-to-face meetings unnecessary. However, the opposite
happened in the 1990s. Now will terrorism succeed where the communications revolution
failed? The next attractive conference may be on Business Strategy After the Day the World
Changed. |
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