The Forum for Partners in Iran's Marketplace
 
 
 
 
 
 
     

January 2003 / No. 21


Mines & Metals

Steel’s Bright Future

The Steel industry continues to enjoy a favorable position in relation to Iran’s other industries, which it has used to pursue its national and international aspirations. Boosting productivity and exports, attracting foreign investments and technologies, cooperation and partnership with foreign parties were the main topics addressed by Abdollah Ezazi, Planning Deputy of the National Iranian Steel Company (NISCO) in an interview with the press. The full text of the interview follows:

What efforts have been made to privatize the steel industry?

The government of the Islamic Republic of Iran is committed to industrial privatization. Privatization can be addressed as what we have done, are doing and are going to do. NISCO has been pursing privatization by selling away its production companies, with – I must admit – limited success, as these companies are enormous and exorbitantly expensive. Alternatively, we have decided to maintain ownership of the companies and delegate their running to the private sector. We have already delegated the daily maintenance and repairs of Mobarakeh Steel Co., Esfahan Steel Co. and Khouzestan Steel Co. to contractors from the private sector. In some subsidiary companies we have even delegated the production to contractors, who are paid upon product delivery.

NISCO has realized that the private sector is eager to invest in the concluding phases of steel production, and seeks to be the link between producers and consumers. We have welcomed this trend and have pulled our investments out of the light slab sector, leaving it completely to the private sector, free from our competition. However, we are still active in the heavy slab sector, as the private sector is not yet capable of its independent operation. Light slabs are made from steel ingots, of which we have a domestic shortage. Thus, we annually import a significant amount of blooms and billets as the raw material for ingots. NISCO plans on investing in the domestic bloom and billet sector, in an attempt to achieve self-sufficiency.

When are NISCO’s subsidiaries entering the stock market?

Our privatization policy, particularly in stock market entry, seeks to be reasonable and practical. Some of our subsidiary companies have been present in the stock market for years, and we are preparing several more for entry in the near future. If any of our subsidiaries are prepared for the stock market we are happy to facilitate their entry.

Experts in the steel industry claim NISCO provide many job opportunities, is this true?

Statistics show that every position in NISCO creates 14 indirect jobs in upstream and downstream and related sectors. This substantial number becomes plausible when the long line of steel production is considered. Many people are involved from when iron ore is mined until it is consumed, as steel. The produced steel is not always used as a finished product – as in construction – but is often a raw material for other industries. The output from steel production is measured in million tons. The mere transportation of this volume creates jobs. This is why many states, including ours, categorize steel as a leading industry. It is an industry that not only produces and employs, but also compels many related industries to produce and employ.

"In the fourth development plan draft we have set our target capacity at 19 million tons per year, but this has not yet been finalized."

What are the NISCO’s future plans for Iran’s steel industry?

NISCO must meet the domestic market demand for steel. An influential factor in market demand is national population, thus NISCO undertakes annual research into population growth. We have ascertained that, due to industrialization, steel consumption – and price – has an annual increase of about 4%. With 30% of our production allocated to export, we must consistently boost production to meet our targets. In the third development plan started in 1999, our target annual steel production capacity was 14.7 million tons, but we are lagging a bit behind that. This is because of the worldwide decline in steel prices in the past couple of years. The steel that was easily sold at $260 per ton, was struggling to go at $130 last year. Obviously this colossal drop in prices has deprived us of the resources we require for achieving our target capacity. However, we still consider ourselves bound to the target and are committed to achieving it, even if it is delayed. In the fourth development plan draft we have set our target capacity at 19 million tons per year, but this has not yet been finalized.

How does Iran rank against other steel producers in the world?

Iran, producing 7.5 million tons of steel per year, ranks twenty-first in the world. Quality-wise our product meets all international standards and easily competes with even industrialized countries. But price competition is not as straight forward. Steel is produced in many countries, some in the first world and some in the third world. The price of industrialized countries’ steel is relatively high, with the prices of US, Japan and Europe being the highest. The next price tier consists of South America, the Middle East – including Iran – and China. There is also a third price tier, which sells for less than the second, consisting of Russia, Ukraine and Kazakhstan. These countries produce low quality steel and do not factor all of their expenditure into their price, thus undervaluing steel and putting pressure on the world market price.

However, since we have been anticipating Iran’s eventual membership in the World Trade Organization (WTO) and the free and borderless trade it ensues, we have tried to keep NISCO competitive globally – by being production and cost efficient. The very fact that we pulled through this steel market crisis, is a testimony to our success in implementing this policy. Today we easily compete with the first and second tiers and have a profitable industry.

Can you give us an overview of NISCO’s exports and its overseas markets?

In export three factors are determinant: quality, price, reliability. Fortunately, we have met these requirements and our export has had a consistent growth over the past ten years. Steel transportation is relatively expensive compared to the price of steel itself, thus our initial focus has been on regional markets. We’ve exported, and in some cases continue to export, to over 20 countries, but our main markets are in South and Southeast Asian countries because of their shipping proximately and steel demand.

We started our exports with China and have since added Thailand, Indonesia and India to our list of costumers. Through the Persian Gulf we have had some on and off export to Saudi Arabia, Kuwait, Qatar and UAE. We even have limit but ongoing export to Europe and Far East Asia, with Germany, Italy, Spain, Japan and Korea buying our steel sheets.

Does NISCO have other exports; say in the form of technical support or machinery?

One of NISCO’s general policies has been domesticating imported technologies as soon as possible. We can now design and manufacture most of the machinery and equipment we use. And this is not necessarily exclusive to NISCO, as many in the private sector – with NISCO guidance and encouragement – have taken steps in this direction. This means that we will be less dependent on imports in our new companies. Even though we are still far from self-sufficient, we now merely need to import technology and can construct domestically.

Fortunately this policy has been effective and we are now ourselves exporting technology. The first example of this is the involvement of the Iranian Ascotech Company in Kuwait’s steel industry. Ascotech holds 49% of a Kuwaiti company’s shares and supplies most of the machinery and maintenance services, while Khouzestan Steel Co. supplies it with slabs and other raw materials.

Our aforementioned capabilities in all aspects of steel production were noticed by the Syrian Prime Minister in one of his visits to Iran. It has since been decided that Iran construct a steel company in Syria. This venture has been sponsored by NISCO. There are also ongoing negotiations with Oman and Bosnia, who are eager to cooperate with Iran in exploiting their steel.

How much foreign investment has NISCO had?

We have not had any direct foreign investments in the steel industry as such. Foreign investors have started from the oil and petrochemical industries and if they are profitable, steel is next in line. But foreign investors, particularly Italian and to lesser extent French, German and Austrian, have been financing many of our projects through their banks and loan institutions.

There is a lot of talk of Iran’s comparative advantages, what exactly does this mean?

Comparative advantages are factors that make Iran an advantageous location for steel production. Economists divide these advantages into circumstantial and achieved. Iran currently benefits from a wealth of circumstantial advantages. For example, the steel industry is incredibly energy consuming and Iran has ready access to inexpensive energy. We have 3.5 billion tons of iron ore reserves and enough of the other required minerals to run our steel industry. And we have a plentiful supply of skilled and educated workers. Our circumstantial advantages have given us a strong position, but with the current market crisis, it is not strong enough. One billion tons of steel is produced annually, at a time when worldwide demand adds up to only 800 million tons. This extra 200 million tons has pressed the market into an intense competition, with prices prone to collapse on any given day. Our survival may be contingent on improving our achieved advantages – by constantly updating our workforce and practices along with new technologies, making our production more cost-efficient, conserving energy and saving on transport. Achieved advantages are contingent on investing in new technologies and staying updated.

In a conference held some three years ago, the then Minster of Mines and Metals, Esshaq Jahanigiri was looking forward to the day that mines replace oil in our country. What’s your take on the matter?

Nowadays, NISCO has been relieved of its main subsidiary mines, so it is really not my call to make. The mines have been granted independence so they can better conduct their activities unbound by the overshadowing steel industry. I’m in no position to comment, but I am sure the mines will continue their growth and expansion in harmony with the steel industry. In Iran, the steel industry has traditionally been ahead of mines, and the logic behind this is that steel production needs many minerals to operate, and mines serve to fulfill this need. So mines must conform with the needs of industry, and I am sure they will do so.

Do you have any concluding remarks?

I just want to emphasize investment in the private sector. Whenever I speak to government officials, I see their unwavering support and commitment to this matter. They have – and continue to remove – any obstacle before those able and willing to invest. A link of the production chain has already been transferred to the private sector and the rest of the links are ready to go. I guarantee the full support and cooperation of government and NISCO officials and strongly encourage anyone able to invest to come forward.

 

Subscribe to
IRAN INTERNATIONAL

CURRENT ISSUE
   
  Jan. 2003 / No. 21