Pars Tire Company (PTC) has enhanced its
quality and diversified its production range and by doing so has proven it
values and respects the rights and interests of consumers as a principle. This
is why Minister of Commerce, Mohammad Shariatmadari, awarded Mahmoud Ghaeli,
Managing Director of Pars Tire Company, the certificate of "Respect for
Consumer Rights".
While receiving the award Ghaeli stated
that PTC is one of Iran’s major tire producers and in its 25 years of
experience has been able to claim 40% of Iran’s heavy tire market. PTC has
taken significant steps for the advancement of the tire industry by enhancing
quality, introducing new technologies, achieving exports and respecting the
rights and interests of consumers. PTC has received the International
Standards Organization’s certificates of ISO 9002 and ISO 14001 and is working
towards ISO/TS 16949 (2000). This year PTC was also awarded for its respect
and support for the rights and interests of consumers.
Ghaeli continued to explain the
successful marketing of PTC’s products and said that our Pirouzi Heavy
Tire enjoys unprecedented demand not only in Iran, but in all the countries it
is exported to and the main reason for this is PTC’s high quality standards.
We are currently exporting to Turkey, Syria, Saudi Arabia, United Arab
Emirates, Iraq, Afghanistan, Kuwait, Bahrain, Qatar and Africa and Central
Asia. PTC is a rare example of a company that has increased its exports for
the past four years. PTC has consistently enhanced its quality and has boosted
its exports because we believe economic sustainability and health is only
possible through exports. In 1999 we were recognized as a model exporting
company and were awarded accordingly.
Ghaeli believes that entry into the
world trade market is an indisputable necessity. Sooner or later Iran must
join this market and even now some of our activities are related to world
trade. When our products are exported and are confronted by similar foreign
products, with which they must compete in markets beyond the borders of Iran,
we realize that world trade really does effect us. The fact is many of our
industries, including our tire industries, are prone to damage when entering
the global market, but with foundation building and enhancing resistance and
resolve we can pass this crisis unscathed. Active and effective presence as a
member of the global market depends on a variety of factors, or to be more
precise, a variety of varying factors. The government has a pivotal role to
play in stabilizing these factors.
When Ghaeli was asked how PTC achieved
these successful levels of customer satisfaction we said it is natural to
become customer-orientated when there is an offer increase in a competitive
environment. To have sale consistency in your company or production unit it is
critical that you pay attention to your customers’ interests in regards to
quality, costs and after sale services. And PTC has centered its main policies
on these very principles.