NPC will not only encourage collective participation of staff in all operations, but also advocate regional cooperation to widen its scope of sustainable development.

The National Petrochemical Company of Iran has based its values and visions on two fundamental slogans: "Diversity, Creativity, Prosperity" and "Development for Better Life".

The crucial mission of turning an industry into a means of national development not only demands indefatigable effort, but also necessitates a carefully-devised set of instructions to which all parts of the system would be committed.

The profitability, modern management, high productivity, increased market share, fruitful partnership and environment-friendly production that NPC has targeted are in fact ambitions that will be achieved only through disciplined activities.

A recent set of guidelines issued by NPC President Mohammad-Reza Nematzadeh will illuminate the path. Here are 12 instructions now appearing on the walls of every NPC affiliate:

• Sustainable development on a global economic scale

• Exerting efforts for continual improvement, boosting efficiency and optimal performance of subsidiaries

• Designing, commissioning and updating comprehensive planning systems for operation, information and supervision

• Optimization and improvement of executive systems of projects

• Improving the systems that would support and monitor the affiliate companies

• Enhancement of marketing, sales, engineering services and after-sales services

• Expansion of R&D to achieve technological superiority and develop the most-needed technologies

• Encouraging the participation of staff in all activities to boost productivity

• Recruiting, training and maintaining skilled human resources

• Coordination, cooperation and partnership with regional peers

• Commissioning and delivering productive units to the private sector

• Emphasizing maximum utilization and promotion of local capabilities in technical, engineering, industrial and executive aspects