The Forum for Partners in Iran's Marketplace

November 2003 / No. 26


Awarding Exemplary Exporters 

October 21 marks Iranís national day of exports; and in continuation of the five-year tradition, 36 companies with exemplary exports were praised and congratulated by the Iranian President Mohammad Khatami with commendation plaques and cash prizes.

This yearís exemplary exporters were: Ahjar Zagros Manufacturing & Commercial, Almahdi Aluminium Corporation, Bahman Gasht Tour & Travel Agency, Iran Pharmaceutical Industries (Pharmieco), Marjan Tile, Mirzazadeh Trading, Pamchal Asia, Sarcheshmeh Copper Investment, Merrat International Trading Ltd., Novin Alloys Semnan, Mammut Industrial Group Tehran, Behshahr Industrial, Yazd Baf, Arta Industrial Group, Tolypers, Ninoo Industrial, Hoor Baher, Pars Tire, Momtaz Sahand Industrial Production, Afroozkar Tabriz Leather, Doodeh Sanati Pars, Dasht Neshat, Payam Shoe Manufacturing, Varziran, Takceram Tile Manufacturing, Mazinoor Lighting Industries Inc., Faravardehaye Khavarmianeh Exporting, Fareed Shargh Trading, Bushehr Atlas Trading, Toos Charme Shargh, Rishmak Product & Export, Ahmad Rahimzadeh & Sonís Joint Venture, Mir Jalili Brothers Trading, International Tohid, Dena Rahsaz Construction, and Shimbar.

During the ceremony speeches were delivered by President Mohammad Khatami, and before him, Mohammad Shariatmadari, Minister of Commerce.

The only way to save Iranís economy is by moving away from a single product trade (oil) towards trade diversification; and there are many obstacles along the way. In the first six months of Iranís calendar year (from 21 March to 21 August 2003) the countryís non-oil exports equaled $3.975 billion. From this figure $2.817 billion related to the export of goods and $1.157 billion to the export of services. This amount of export has realized 98.5% of the quantitative goals of the Third Development Plan.

Exports in the first half of Iranís calendar year have enjoyed a 23% growth compared to exports in the same period of the preceding year. The value of these exports has been the approximate equivalent of all exports achieved throughout the entire year of 1997.

The makeup of non-oil exports has been 65.2% industrial and petrochemical products, 20.4% agricultural products, 10.5% hand-woven and handicrafts and 3.9% of exports related to mining materials. This is while 46.5% of all service exports related to the tourism sector, 7.7% to technical and engineering services, 45.3% was claimed from transit and transportation of goods, and 0.5% related to other services.

The current year has seen the implementation of 14 projects for the achievement of the export goals of the Third Economic Development Plan. These projects include rewarding exports with added value, a 10% reward for textile and leather exports, assisting non-governmental export promotion funds, implementing a comprehensive plan for promoting non-oil exports, expanding and strengthening export-orientated production syndicates as well as developing export terminals.

In the three and half years that have passed since the beginning of the Third Development Plan, $15.4 billion worth of non-oil products have been exported outside the country, which adds up to 94.2% of the quantitative goals set out in the plan. This is while only 66% and 58% of the goals set out in the first and second development plans were realized.

Even though problems with bureaucracy and legal deficiencies have been largely solved for the export sector and exporters have been provided with a lot of facilities, there are still obstacles in the way of entering big markets, most important of which are the new markets emerging in Afghanistan and Iraq. If these issues are addressed there will be a bright outlook for the countryís exports.

Another program which will be implemented in the not-so-far future is the comprehensive plan for promoting the countryís exports. The draft of this plan has been produced by the secretariat of the High Export Council, and will come into effect once it has been approved by the body.

This program projects the long-term outlook of exports and the framework envisaged for this plan exceeds beyond five years and consists of some fundamental structural reforms.

Some other programs which will be implemented in the near future are the establishment of Iranís International Trade Promotion Organization, drafting a plan for creating strong export-oriented companies, the continuation of policies encouraging exports and changing direct subsidies into indirect subsidies and support. It is hoped that each one of these undertaking will be a step in the direction of boosting the countryís exports.

Leading the pack of the 36 exemplary exporters, were the following companies.

Pamchal Asia Company

Managing Director: Majid Adeshi

Pamchal Asia was founded in 1994 with the aim of making optimal use of the wastes of raw products eliminated from stockbreeding and poultry units by converting and exporting them. Presently the company exports a hundred percent of its products for industrial and animal feed purposes.

Pamchal Asia is active in a field that promotes non-oil exports and gains hard currency for the country, while previously the wastes were taken as useless things that should have been destroyed at great economical and environmental cost, but in the current situation these wastes are taken and processed for export to target markets.

Pamchal Asia exports cow trachea, sheep and cow testicle and tripe, cow pizzle, ox omasum, ox aorta, reticulum, bovine nose cartilage, chicken paw and feet and gizzard. These exports help relieve oil dependency and create new jobs and attend to new markets.

Marjan Tile Co.

Managing Director: Farzad Masoumi

Marjan Tile Co. was established in 1989 in Isfahan. In 1993 a production lineówith an annual capacity of 200,000 square metersówas commissioned. When this was supplemented by the efforts of the experienced specialists working in the company, as well as the employment of the most modern machinery in this field, and utilization of the best quality raw material, it was possible to reach a high standard with a large variety in products and design, in a very short time.

The company has been very successful in exports, having 35 to 45 percent of the production exported each year since 1994. The ceramic tiles produced by the company are being distributed in most of the West European countries, Canada, Australia, Central Asian countries, African countries and Persian Gulf markets.

Almahdi Aluminum Corporation (AAC)

Managing Director: Shahriar Taherpour

In March 1991, when AAC was established in Bandar Abbas, the initial plan was for it to produce 220,000 tons of aluminum per year, with this figure being able to rise to 330,000 tons per year. The AAC is currently producing at an annual rate of 55000 tons, but will boost that figure to 110,000 tons of primary aluminum with the completion of its first developmental phase by March 2004.

The company sees 90% of its monthly production shipped off overseas; with countries such as India, China, Japan, Taiwan, Indonesia, Italy, United Arab Emirates and Vietnam being the main importers. The execution of Phase 2 is currently underway with Almahdiís Projects and Development Department concluding several contracts in this regard. This phase is planned to be finalized by mid-2005, which will see the establishment of 240 new smelter pots. The execution of Phase 3 is also under appropriate studies for reaching a final decision.

Pars Tire Co.

Managing Director: Mahmoud Ghaeli

Pars Tire Co. with 40,000 tons per year production capacity is one of the greatest tire manufacturers in Iran. "Pirouzi" brand tires produced in Pars Tire are being sold to both local and international markets. Since the major part of the companyís shares have been sold off to the private sector, the financial structures have been streamlined which has in turn laid the groundwork for development, transfer of technology and updating the quality and quantity of the tires being produced. In regards to the above mentioned reforms, some negotiations have been started with well-known foreign tire producers.

Pars Tire Co. has exported its products since 1997 and continuously increased the foreign sales amount throughout the years. Now "Pirouzi" tires are being sold to Iraq, Syria, Afghanistan, Pakistan, Sudan, Turkey, Yemen, Jordan, Bahrain, Kuwait, UAE, Uganda, Kenya, Gabon, and Cameron.

Pars Tire Co. obtained the ISO 9002 and ISO 14000 certificate from DNV and has an application pending for ISO TS.

Sarcheshmeh Copper Investment Company (SCICO)

Managing Director: Ali Arjomandi

SCICO was established in 1988. It has since pursued objectives such as creating sustainable employment and assisting the privatization of governmental companies and organizations and ultimately the production of industrial products with export potential. These objectives have been pursued by establishing production, industrial and service units.

The major ongoing activities can be summarized as including the following two sections:

1. Industrial Sector

Offering industrial services in general, which include:

Producing ferromolybdenum and ferromolybdenum oxide, producing liquid sodium sulfur, producing mill bullets, mine exploration activities, drillings, etc.

2. Service Sector

Providing road construction services, construction and building operations, manufacturing and dealing in construction machinery, conducting the set up operations for factories, creating a green environment, offering agriculture services, foresting, providing health and medical services to all of the personnel of the Sarcheshmeh Copper Complex and the surrounding villages, providing hardware and software services and supporting all systems used on office machines as well as providing internet services and information technology.

Mirzazadeh Trading

Managing Director: Ali Mirzazadeh

Mirzazadeh Trading, which is a prominent and leading exporter of Iranís hand-woven carpets, was established in 1966. From the year 1970 onwards Mirzazadeh Trading has been very active in the field of exporting handmade carpets worldwide. During this period it has exported Iranian carpets to countries such as Germany, Japan Canada, Singapore, the United Kingdom, the United States, and the United Arab Emirates.

The motto of Mirzazadeh Trading has always been that "Iran is the birthplace of hand-woven carpets and others have only learned this art by copying". Considering the fact that the export of handmade carpets is the main focus of Mirzazadeh Trading, it has played no small part in promoting Iranian carpets in the world market; as the world knows carpets by Iran and Iran by its carpets.

Mirzazadeh Trading has established a permanent carpet exhibition in Hamburg and in this exhibition it has put on display for the public handmade carpets from Ilam, Tabriz, Isfahan, Nayin and Kerman.

Ahjar Zagros Manufacturing & Commercial Company

Managing Director: Mohammad Saberi

The company was established in early 1999 for optimal exploitation of Dehid and Abadeh marble quarries and expanding the exportation of the said rough and processed materials. From the very beginning the plan and purpose of the company was achieving development to an extent that would facilitate presence in the global market.

As more accurate marketing techniques are adopted, and the companies products such as different kinds of marble, travertine and onyx are given their due introduction, the company has not only expanded its marble production but has also made costumers more aware of the countryís other stones, which has generated subsequent demand in the international market.

Participating in international stone exhibitions in the last three years has also led the company to find new markets in many countries such as China, Taiwan, Malaysia, Singapore, Italy, Germany, Saudi Arabia, UAE and Lebanon.

Iran Pharmaceutical Industries Export Co. (Pharmieco)

Managing Director: Mostafa Etebari

Pharmieco has been established in 1989 by 17 of the largest pharmaceutical manufactures together with NIIO (an organization of more than 400 affiliated manufacturers in that time). During the past 14 years, Pharmieco has made its most efforts to make good markets for the products of Iranian pharmaceutical manufacturers in 20 countries in the world. Pharmieco has also prepared suitable bases for the establishment of pharmaceutical bases in Aremnia and Afghanistan. The scientific department of the company has skillful pharmacists and regular contacts with world scientific centers.

Pharmieco is proud to provide and support 98% of medicaments required by the domestic market of Iranís almost 70 million for the last 20 years. The Managing Director of Pharmieco has degree in computer system engineering and commerce from England. In the seven years that he has led Pharmieco he has increased its exports by 10 times.

Bahman Gasht Tour & Travel Agency

Managing Director: Shokrollah Salehi

Focusing its activities on ticketing and interstate tourism, Bahman Gasht Tour & Travel Agency was established in 1996. Concurrent to its membership in the Association of Air Transport and Tourist Agencies of Iran (AATTAI), the company doubled its efforts to achieve the membership of the International Association of Travel Agencies (IATA). As an IATA member and in spite of its new foundation, it could take wonderful steps in the tour operation industry.

In a short time the scope of its activities became so widespread that even after the September 11 disaster and its consequent crisis the number of tourists still continued to increase rapidly. Bahman Gasht mainly aims for the markets of European and Scandinavian countries and it mostly operates archaeological, trekking, skiing, sports, and entertainment tours. Applying for Iranian visa for their clients, as well as organizing domestic and pilgrimage tours are considered as other aspects of their activities.


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  Nov. 2003 / No. 26