In the third millennium, the most important asset of each organization is the human capital along with their humanistic thought.

Due to recent changes in the global business environment, organizations are encountering new standards and challenges. Past strategies and tactics are no longer a reliable basis for today's and tomorrow's successes.

The conversions in the modern day business paradigm necessitate an even closer special attention towards comprehension of sensitive areas of business and deployment of strategic thinking and intention with the proper use of leverage effect. Along with strategic reference points (SRP) and strategic inflection points (SIP), EN Bank's process‑oriented competitive advantage continuously creates value for customers and shareholders while promoting a learning environment lead by knowledge management and teamwork.

The transformation of this business paradigm has caused a sudden fundamental change in management and conduct of business in favor and towards small and medium sized enterprises (SMEs), which have the flexibility and ability to adopt environmental changes. These institutions have bravely competed against and often won over much larger non‑flexible organization by relying on their innovative strategies. The nomination of EN Bank as 2007 Bank of the Year in the Islamic Republic of Iran is evidence that the Bank's management and employees are committed to proper implementation of the new business paradigm which has been put to effect in its banking practices. EN Bank has aligned itself with these novel practices and has put to action the following fundamental principles:

• Constant view of new initiatives in the market

• Liberation from out dated regulations and procedures

• Replacement of knowledge management based on future creations instead of future predictions

• Increase of effective responsiveness to customer hidden needs and requirements

• Promotion of organizational capacity and empowerment of human capital through internalizing teamwork

• Allocation of scarce financial, human and managerial resources towards strategic elements with the highest merits

• Utilization of proper virtual banking infrastructures to create maximum value for customers and shareholders

• Management of implementing transformation changes in the bank

These essential strategic thoughts have enabled EN Bank to transform its internal management and to draw attention of Iran's banking network towards deployment of new banking management concepts.

EN Bank is aiming to operate worldwide by concentrating on human capital with special emphasis on commitment, continuous learning, competency and creativity to achieve a competetive advantage.